DHL, IKEA, T-Mobile and Béres csepp are just some of the top brands in Hungary from last year. This year, UniCredit has also won a place among the top Hungarian brands. Winning this award represents an exceptional result, given that UniCredit has qualified for this prestigious title in a much shorter time than other brands − the UniCredit brand was introduced just one year ago. Naturally, this means that the bank has also outstripped a string of competitors.
Superbrands, which began in Great Britain in 1995 and is run by an independent organisation, was developed in recognition of the increasing role played by brands in both the relationship with customers and the stock market value of a company. The main idea behind Superbrands was to give recognition to the most trustworthy brands based on assessments carried out to international standards, in order to help consumers to make brand conscious decisions. In Hungary it is a jury of independent experts, well-known marketing professionals and respected representatives from industry and academia, who selected the brands which are allowed to use the “Superbrands 2008” title, too.
Brands − and Superbrands in particular − provide both practical and emotional advantages for the consumer. By going down the road of building UniCredit into a brand, we have not only undertaken to provide excellent products and services, but also that our customers should feel in a stronger position through partnership with us, be more capable of taking action and have a clearer outlook, in terms of their own futures and those of their families or businesses. Winning the Superbrands title has increased our sense of commitment to our customers.