Partnership with UEFA
In 2007 our Group made a commitment to develop a consistent and strong European brand and in line with this objective we decided to sponsor a prestigious European sports event, the UEFA Champions League, the most successful and popular international club championship. Since 2009, we have been the official bank and sponsor partner of the UEFA Champions League.
“UniCredit is one of Europe’s leading bank groups, and certainly the biggest one in the Eastern and Central Europe region. Our partnership with the UEFA Champions League allows us to significantly increase the visibility of our brand” – says Paolo Fiorentino, general manager of the UniCredit Group.
"UniCredit is one of the leading banks in Europe. With its strong European presence it can highly contribute to strengthening the UEFA Champions League brand in these markets, and especially in Eastern Europe as well." (David Taylor, CEO, UEFA Event S.A.)
Besides business events, the partnership between the two organisations also includes local events like the highly successful UEFA Champions League Trophy Tour presented by UniCredit, which takes the coveted trophy to several major European cities. The trophy visited Hungary in 2009 and in the autumn of 2013.
We also use this cooperation to encourage young people to join the “Pass It On!” programme.